Request
Refresh the Cash Plus Page. The business requested that we prominently display the APY and really tee up the benefits of the product.
Resolution
Prominently displayed the APY within the Aspot. Modified the rest of the page to make the copy more plain-speak, accessible, and easier to scan.
Result
Increased client and prospect visitors to the Cash Plus landing page.
Up front and clear display of the APY and a simplified the definition of the account to make it more friendly and accessible.
Using layman’s terms to describe the convenience of the account in a quickly scannable way.
Incorporated a data point that tested will with clients.